Not sure if this a trend in Vancouver, but opening up an ecommerce store just before the impending holidays has been observed for a second year in a row. This time around, Gastown boutiques take the lead in the online retail scene.
One of a Few
The new One of a Few website officially launched on November 27th, 2013. The new site is a much simpler and cleaner departure from what I can remember of the former black background website. There was very little information on it, and didn’t quite communicate the boutique’s personality too well.
At the new One of a Few site, I’m captivated by the beautiful scrolling photography on the home page. Photographs of Repetto oxfords, cork jewelry, Lissu linens, and more create a very styling environment. Adding items to your cart is simple enough, and there are thumbnail images to remind you of what you’ve shopped.
One suggestion would be that the images of shoes should also have a side angle view. When scrolling through the footwear page, I would have easily bypassed the entire Rachel Comey line, had I not already known about her popular designs.
A very great start for One of a Few’s first ecommerce store, and I look forward to seeing more amazing brands.
What we love about new Gastown jeweler, Cavalier, is that “a percentage of every piece sold goes towards a local charity.” And Cavalier is the only jewellery store in Canada to do this. And now you can shop and do good any time of the day, anywhere in the world with the launch of Keith Seabrook and Dave Stevens’ online shoppe.
I love the simplicity of the black and white website, with great product photgraphy. On the Designers’ page, there are short bios included to give shoppers context of the product they’re purchasing. Although there are product images on the Designers page, it would be nice if the shown products were linked to an ecommerce page so shoppers could directly add to their cart.
And on the ecommerce page, it would be great if shoppers didn’t have to click on a shopping cart to get to the detailed product page. Seeing that shopping cart increases my anxiety tenfold, thinking that I have to add it into my cart.
Not sure if this is a Shopify thing, but when I clicked into a product’s detailed page on my 11″ Macbook Air, half the length of the page was dedicated to the Cavalier logo. The image of the product wasn’t even above the fold! It’s little things like these that make a big impression to potential shoppers.
So far, so good at the Cavalier Shoppe. Can’t wait to see what exciting new lines, social initiatives, or ecommerce updates these guys have planned next.
Words by Miranda Sam
Photos: First One of a Few image taken via their Facebook page, first Cavalier image taken from their newsletter, the remaining are screenshots.