Tag Archives: nicolette lang anderson

Style SEEN: Jennyfleur Loves x Holly Boutique Pop-Up Opening

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Jennifer Gray is holding her beloved Jennyfleur Loves boutique as a pop-up shop at Holly Boutique from Dec 17th – 31st. We were at the grand opening and got the chance to browse the racks ourselves, which included lots of goodies, some of my favourite items were by WILDFOX. You can see me try on an awesome pair of diva sunnies!

I asked Jennifer how the idea for a pop-up shop came about; turns out that Holly had the idea and emailed Jenny. They had actually never previously met but had heard of one another, but Holly knew about Jennifer’s boutique moving out of Yaletown. This was experimental on Holly’s part too, having owned Holly Boutique for 4 years, it was the first time her store hosted a pop-up shop.

But it works out for the two self-described easygoing shop owners. In the past they had carried a few of the same things and some of their loyal clientele shop at both boutiques. What a great match!

Check out both the Jennyfleur Loves pop-up shop and Holly’s own line of brands at Holly Boutique. Jennyfleur Loves will be there for your shopping convenience until December 31st.

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Photos by Aurora Chan & Miranda Sam

Words by Miranda Sam

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Filed under Events & Sales, Pop-Up Shops, Retail News, Sales, STYLE SEEN

Eco Fashion Week 2013: The Scene

Team Sbf @ Eco Fashion Week

Team Sbf @ Eco Fashion Week

Although I have attended the sustainability seminars in the past 2 seasons, this was Style by Fire’s official first time attending the Eco Fashion Week runway shows. They were amazing, and so were all the fabulous fashion folks we met in between the shows. Of course, we always love seeing Marilyn Wilson, who’s always connecting us with the crowd, and we love her for that. We finally met Jennifer Gray, owner of Jennyfleur Loves boutique in Yaletown, and Nicolette Lang Anderson, aka NLA Stylist. Memorable moments include interviewing Tammy Joe, who debuted her first re-worked vintage collection, Young Oak, this season at EFW.

I love the production of EFW and all the eco-centric values it stands for, one of the things I do miss is running onto the runway right after the show to take pictures with everyone. I’m crossing my fingers that in a future season to come, us fashion brats will get that luxury. Until next time I’ll do my part by a) only buying things I love and will wear, b) keep the cash in Canada (difficult, but it must be done), and c) buy less to accomplish a goal (ie buy a nice down vest for work instead of buying a vast array of sweaters).

xo, Miranda

Photos by Aurora Chan

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Filed under Events & Sales, Fashion Shows, STYLE SEEN