On Thursday, September 26th, LOULOU Shop ‘Til You Drop took place at Metropolis at Metrotown, and it was one of the mall’s biggest events ever! Over 70 retailers participated in this one-night-only shopping event, including Forever 21, H&M, Nike, Skoah, Bench, Geox, and more. According to a Metropolis marketing associate, there were approximately 700 guests in line for a swag bag before the event began!
Inside the main atrium court, there was a plethora of fun activities and free stuff, I had overheard many guests say that the lineup was long, but it was well worth the wait. Shoppers got the chance to sample lots of treats, check out different sweets at a candy bar, and pick up copies of LOULOU Magazine.
When I spoke with LOULOU Style Editor, Claude Laframboise, he said he’s done many events around Canada, but this one at Metropolis was the biggest one yet. He loved how energetic the shoppers were, and was genuinely impressed by the event.
Guests had the opportunity to check out the curated LOULOU closet. Many participated in the contest by taking a photo of themselves with their favourite item in the closet and Tweet it. Presentations by Claude Lafraomboise took place twice that evening, with guests attentively learning how they can create a fall wardrobe and best shop the event.
Kid Carson and SONiC Nation also broadcasted live on location. Between broadcasting duties, Kid Carson also helped hand out Skinny Cow ice cream bars to fans. What a great sport!
I met the lovely Sofia who happily showed me her latest purchase: a Dynamite knit cardigan that retailed at $44.90 with a 20% Shop ‘Til You Drop discount. She loved how it was so comfy and perfect for fall.
At each Shop ‘Til You Drop participating retailer, there were tags on items indicating LOULOU Magazine’s Editor’s Picks. Some of my favourite Editor’s Picks at Guess? were these awesome black boots. And of course you can’t just have one! You need a pair of flat boots for everyday wear, and a lace-up pair with a heel for the weekend.
On my way to the other side of the mall, I met shoppers Kama and Sima. They loved the Skinny Cow ice cream sandwiches and were looking forward to open their gift with purchase.
There was so much to be coveted at Thomas Sabo! This display of cute bow-tie accessories was my absolute favourite. Which girly girl wouldn’t love a pair of bow-tie earrings?!
At Oak + Fort, I met fashion bloggers from JustJ.ca and MaddyLoves.com. Apparently we had been Twitter friends for the longest time, so it was nice to finally meet them in person! Jordana said she loved her cozy, new Oak + Fort sweater, and Sheila said she was really enjoying the event at Metropolis.
At the end of the night, after shoppers had gone around the mall with their official Shop ‘Til You Drop passport, and had collected at least 8 stamps from retailers, they entered their ballot in for a draw. Good luck to everyone who participated! The grand prize was a $1000 Metropolis at Metrotown gift card, and other prizes included $100 gift cards to Garage, GUESS?, Forever 21, SoftMoc, H&M and more.
As for myself, I did a little shopping myself. I couldn’t resist a pair of skinny pants from Jacob at 25% off, a pair of winter running tights from lululemon, and a sweater dress from Forever21.
What a great event – I can’t wait to Shop ‘Til I Drop next year!