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Style SEEN: Ivido Jeans Fashion Show

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On Friday, January 31st, LuvnGrace Entertainment hosted the Ivido Jeans fashion show at the Waterfall Building. Ivido Jeans is a brand of push-up jeans designed in Vancouver and manufactured in the South American country of Colombia – the same place where hip-shaking songstress Shakira also hails from.

The show had a late start, leaving the crowd in much anticipation of the night’s entertainment. Once Magdalena Lima, designer of Maggie Fu Fashion and Zumba instructor extraordinaire, came on stage with a dynamic Zumba routine, she got everyone swaying in their seats.

Afterwards, when the models started coming out, there was immediately a sense the positive feedback from the crowd. Many people oohed and ahhed at the interesting blue hues of the denim, and of course commented on how good the girls’ assets looked in the jeans.

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Halfway through the show, two models even demonstrated exactly how much stretch Ivido Jeans actually have. They sashayed up and down the runway, bending, stretching, and finally performing the splits in the jeans!

Another highlight of the show was when Ivido founder Ivis Gonzalez performed a traditional dance routine with a gentleman, portraying the flirtatious dance of two lovers getting together.

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When asked about what exactly pushes up the jeans, Ivis told us that it’s simply in the way that the pattern is cut. This surprised us as we would have easily placed a bet on a padded seat.

Now this definitely intrigues us to go try on a pair ourselves! The Ivido boutique can be found at 638 West Broadway in Vancouver.

Words by Miranda Sam

Photography by DesireeAnne Holder

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Filed under Events & Sales, Fashion Shows, STYLE SEEN