Category Archives: Retail News

Lords of Gastown Opens New Showroom

Nik Dean & Tyler Hazelwood

Nik Dean & Tyler Hazelwood

Local lifestyle apparel brand Lords of Gastown (LG) held a soft opening of their brand new showroom on January 30 and 31 in East Van, and Style by Fire was there to check it out.  I was aware of LG but their target market falls outside my usual circles so I wasn’t entirely sure what to expect when I ventured into their hidden lair.

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There was an intimate crowd of mostly guys in denim and black leather hanging out, chugging back beer and chatting on top of groovy tunes.  I felt like I had walked into someone’s house party.  Everyone turned around to look at me; it was obvious I was an outsider.  I introduced myself, and the next moment found myself being welcomed with open arms, my hand holding a pale ale, and being taken on a tour of the new digs.

Jill Kacic

Jill Kacic

The LG Compound is called a compound for good reason – the showroom is only one part of the space, and it seamlessly blends into the garage which is used to customize and repair motorcycles.  Right beside the garage is the production area with a screen printing machine and sewing machine where the Co-Designer/Head Seamstress Jill Kacic works.  Down the hallway from the showroom is a spacious bar and lounge area, as well as tattoo parlour.  It became clear that LG is about fostering the motorcycle lifestyle and community by building a one-stop home for its enthusiasts to socialize in and have both their personal style and that of their bikes taken care of.

Who are the Lords of Gastown?  Tyler Hazelwood and Nik Dean, both 34, are long-time friends and share a passion for motorcycles.  They both lived in Gastown and had their routine bars where they hung out on a regular basis, which is how they got the nickname Lords of Gastown.  As a joke, they started getting t-shirts made with this name emblazoned on them.  Before long, their friends also wanted to wear these t-shirts.  They started discussing clothes and what they wanted to see available to buy, which led to designing their signature ‘True OG’ jacket in 2009.  With the help of Kacic, they started producing this jacket which features leather sleeves, denim body and black patch on the back featuring the LG graphic.  Soon they started picking up vintage jackets and re-working them the LG way, sewing on patches and altering the sleeves, etc.  Their popularity grew rapidly, leading them to expand their repertoire of apparel to include hoodies, tank tops, toques, and vests.  They began collaborating with other brands and artists, including LA shoe brand Pskaufman with whom they co-produced a limited edition line of leather boots.  Hazelwood and Dean’s mothers have even jumped onboard to help with producing a side line of children’s wear with miniature versions of the adult apparel.

LG caught the eye of iconic motorcycle brand Harley Davidson, who has picked up the apparel line and now carries it in its Langley, Kamloops, and Edmonton dealerships, with plans to expand to eastern Canada and overseas.  The demand for stock and customized pieces has created the need for the LG Compound to showcase their products to potential buyers.  Kacic is now training a team of seamstresses to take over some of the production work.  What started out as a silly joke amongst drunken friends has grown into the beginnings of an empire – LG is a prime example of the ‘follow your passion and the money will follow’ school of thought.

Besides LG’s astuteness in tapping into a niche in the apparel market, it’s the team’s warm openness that impressed me.  These motorbiking aficionados are affable and laidback, care about aesthetics and design, and look stylish while cruising their Harleys around town.  They made me want to own a bike of my own just so I could hang out at their digs and talk shop with the boys.

The LG compound is located at 49 Dunlevy Avenue in East Van.  Their apparel can also be found locally at the Menu Skateboard Shop in Gastown, as well as online.

Words + Photos by Aurora Chan

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Woo To See You x Nerea Lurgain Pop-Up Shop

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One of our favourite new stores, Woo To See You,  is hosting a pop-up with one of the designers they carry! Nerea Lurgain, which can only be found at Woo, will be present at the store this Saturday for one day only. I immediately fell in love with her designs, and I bet you will too. Meet her in person this weekend!

STYLE SHEET

  • DATE | Saturday, February 1st, 2014
  • TIME | 11am – 7pm
  • LOCATION | Woo To See You Boutique @ 129-1208 Homer St

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Woo To See You: Unique Designs that Stretch Your Comfort Zone

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Tucked away in the Yaletown Shops on Homer Street lies a little fashion gem: the whimsically named Woo To See You boutique. It’s where shoppers can find a well-curated mix of unique Korean designs, European styling, as well as local jewelry.

Two mannequins standing outside the shop gave a small indication that fashion existed inside the indoor plaza. From the outside we could see the entire shop in one glance. Although Woo To See You is small in size, it’s jam packed with great products, and a great shopping experience too.

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Ours began when we met Hans Woo, store owner of Woo to See You. Dressed in a slick leather jacket, harem pants, winter tuque, and peep-toe pumps with socks, we could tell this was one woman confident in expressing her unique style.

In her down to earth manner she told us her story. A fashion designer by trade, Hans worked in Korea’s fashion industry but needed a break from her work. She first visited Vancouver in 2008 and immediately fell in love with the city.

In 2009, she moved back, got some experience in retail and started planning her own store. She created an e-commerce store in 2012 because she wanted a flexible schedule. But the charming and extroverted Hans soon realized it was more fun for her to meet people face-to-face, whether it was customers she introduced new brands to, or suppliers stopping by to check on how their pieces were doing. So in the summer of 2013, she set up shop in Yaletown.

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The idea of Woo To See You was to bring Korean culture and style to Vancouver. And how exactly? It had to stay small and personal. Things have definitely changed since she started. Hans says, “When I first started this business I was only thinking about ‘Is this going to sell or not?’… It is a different culture and different style where I am from, so I was always thinking about if this will do well in North America… So I started thinking like, if this piece doesn’t sell, do I keep it? Am I confident enough to say this looks awesome, like you have to have this piece? Or do I need to wait for someone to walk in who really likes this stuff. So I started shopping by following my style.”

By sticking to her guns, she ends up spending countless hours researching the perfect mix of product for her customers. Each brand she brings in has to pass three tests: the design has to be unique, of good quality, and reasonably affordable.

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I tried on an oversized blue and white Pink Berry sweater coat, and immediately noticed there were 3 different kinds of patterns in the knit. I confessed to Hans that although the oversized sweater was super unique, it wasn’t a silhouette I was used to seeing on myself. She assured me I wasn’t the first person who reacted to the designs this way, and went on to explain why she chose a looser aesthetic.

“I don’t wear really tight-fitting dresses. We did have a lot of straight fit last summer. I had so many people who came in and tried them on and asked me for a belt, and I was like ‘No belt! Not allowed here!’”

We couldn’t help but crack up laughing because it’s so true: Vancouverites can definitely play it safe, but Woo To See You is here to push your comfort zone, in the kindest way. She takes great care of her customers by educating them that loose-fitting cuts, drop-shoulder styles and cocoon shapes are an aesthetic to be embraced, not belted. “I think people just need to try… and just experience,” Hans remarked.

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I asked her to elaborate on what she meant by ‘good quality.’ Instead of luxury fabrics we would expect like silk and cashmere, she made a case that good quality also meant longevity. Hans said, “I do love cashmere but I stopped buying cashmere products because it’s so hard to take care of them… so I do think about those factors. If people do buy this, is it easy to wash or take care of?” I wholeheartedly agree with her philosophy; it might be a lot more closet-sustainable if you can wear it a hundred times rather than wear it only a few times before the delicate fabric tears, or having to endlessly pay for dry cleaning.

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For many of us who are shop high and low, who pick up pieces at Forever 21 and occasionally drop a few bills at Holt’s, Woo To See You could be our new best friend. A beautiful black coat by Barcelona designer Nerea Lurgain retails at only $179 – a price which is nearly impossible to find in the mall let alone a Yaletown boutique. Anyone can afford to look unique here, as the store carries limited runs of each style.

When asked whether she misses fashion design, she said with a knowing smile, “I think I had fun with it but I am in a different place now. I have more fun curating pieces than making it. “

In the future, we will be seeing her own designs – although not in fashion. She and her husband, Justin, plan to start a lifestyle line (stationery, tote bags) named after his grandmother, Hilda, who had a passion for sewing.

“We’re really excited to do it! We just have to find some time to do it.”

Be sure to check out all the amazing designs at Woo To See You in Yaletown at 129 – 1208 Homer Street.

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Words by Miranda Sam

Photos by DesireeAnne Holder

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Style by Fire featured on CTV News!

Miranda CTV 2

Click here to watch the CTV interview.

This is kinda crazy, but it happened.

I received an interview request from CTV and a few short hours later reporter Shannon Paterson and I were shop-talking in front of Victoria’s Secret at Robson and Burrard – downtown Vancouver’s new retail hotspot. She found me via an article I had just written about Shoppers’ new BeautyBoutique for Retail Insider (check out their awesome website!).

I’m sitting in front of my computer and I still can’t believe this happened, and I’m really grateful that it did. I don’t think I would have even dared put a media appearance on this year’s list of resolutions!

Though my CTV interview might seem out of the blue, Style by Fire’s been 5+ years in the making. So I really shouldn’t be too surprised.

When I interned in New York, my uncle and I had many chats about life, career, politics, and other worldly things he was interested in. A lot of our conversations stayed with me, especially his open-minded views on work and opportunity. At the time, I was struggling to find a job in the States, and after realizing my degree wasn’t specialized enough to apply for work visas (ahem, like being a soil scientist), I got deeply discouraged.

Then with his lighthearted c’est la vie chuckle, he let me in on his secret: “Opportunity takes hard work… and luck. You need to work hard to prepare for something, and when opportunity strikes, you seize it.”

That’s exactly how I feel.

When I got the green light from my manager to take off early (DC you’re the best!), and confirmed with Shannon, I knew exactly what I needed to do. I went home, “clownified” my makeup for the camera, researched the latest downtown Vancouver retail stories, got some good advice from Retail Insider, made sure to wear something that stood out on camera, and walked into the interview knowing this was my opportunity to seize.

Thanks so much to the team at Retail Insider who gave me the opportunity to write that article!

xo, Miranda

PS Watch the interview on CTV!

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Shoppers Drug Mart to open flagship Beauty Boutique in Downtown Vancouver

Shoppers Drug Mart BeautyBoutique Beauty Boutique Vancouver Burrard Street Colin Arber Retail Insider

This article was first posted on Retail Insider.

Sources tell us that Shoppers Drug Mart will open a 4,100 square foot standalone flagship BeautyBoutique in downtown Vancouver, next to the world’s second-largest Victoria’s Secret store. The street-level store will replace retailer ‘Off The Wall’ and will feature a Burrard Street frontage. It will compete with a new, massive Sephora store scheduled to open next winter on the 1000 block of Robson Street, only a couple hundred feet away.

BeautyBoutique layout

Shoppers first debuted its high-end enhanced BeautyBoutique concept last year at Toronto’s Bayview Village Shopping Centre; the second opened in the Toronto EatonCentre this past summer.

Downtown Vancouver has several major cosmetic retail competitors, including Sephora. In addition to its current location at Pacific Centre, Sephora will also be opening one of its largest Canadian locations on Robson Street in the winter of 2014. Other competitors have either been upping their game or preparing for their entry into the Vancouver market. Hudson’s Bay, for example, has been putting much effort into the ongoing revitalization of its Downtown Vancouver flagship store. Its expanded cosmetics floor is close to an acre in size and is now the largest in Western North America. Holt Renfrew continues to show strong cosmetics sales, and future Nordstrom and Saks Fifth Avenuestores will even further increase competition for Downtown Vancouver’s cosmetics dollar.

With all of these different cosmetics retailers in Downtown Vancouver, it’s hard to say whether BeautyBoutique will create any extra excitement for Vancouver shoppers. Competition will be fierce. Shoppers Drug Mart already has an existing higher-end concept, Murale, though it hasshuttered two of eight locations across Canada. Let’s take a look at the differences between Murale and the new enhanced BeautyBoutiques, and how the new concept might prove successful.

Shoppers 1

For those unfamiliar with Murale, it is an offshoot brand launched in 2008 by Shoppers Drug Mart to move into the high-end cosmetics category. Murale’s brands include Bobbi Brown, Anna Sui, Cargo, Caudalie, Nars and more. These brands make a distinct differentiation between drug store brands such as Maybelline and L’Oréal, but share some crossover brands like Clinique and Stila. The store design is clean and minimal, with a lot of white space, and merchandising isn’t structured in aisles as in the drug store BeautyBoutiques.

Introduced in 2003, the in-store Shoppers Drug Mart BeautyBoutiques occupy prominent real estate, many of which have separate entrances to create a different experience for cosmetics lovers. The South Granville location in Vancouver, in particular, takes up the majority of the second floor of the neighbourhood Shoppers Drug Mart.

Shoppers 2

The new “enhanced” BeautyBoutique takes the in-store concept one step further by bringing in higher end brands (Chanel and Yves Saint Laurent, for example) and stepping up the store design, which was inspired by a gift box, and the unravelling of a ribbon to reveal a gift. According to Shoppers, “The ribbon concept can be seen in the elements of the store design including the digital signage wrapped around the boutique and the finishing elements extending over the fixtures to the ceiling.” In a nutshell, it’s a Sephora-like experience.

If one high-end Shoppers beauty concept (Murale) didn’t work out, why would the company repeat similar efforts? One reason could be because a new store like Murale might have required stronger branding support for customers to understand its relationship to Shoppers Drug Mart. On the other hand, the new high-end beauty concept is also located separately from Shoppers, and it was a great idea to leverage off the existing BeautyBoutique name instead of creating a whole new brand like Murale, even though the BeautyBoutique brand seems strong enough on its own. According to Sandra Sanderson, Senior Vice President of Marketing at Shoppers, in a Chain Drug Review article, when consumers heard about BeautyBoutique they already had the impression it was a separate store. We don’t know whether they had done similar research with Murale.

Shoppers 3

There’s also a direct correlation between Shoppers’ BeautyBoutiques and its popular Shoppers Optimum rewards program. This may be a key difference between it and Murale. If consumers didn’t know Murale was a Shoppers concept, for example, there would have been less incentive to shop there. This is especially the case since Sephora has a strong Beauty Insiders loyalty program. Lastly, we’ll have to see whether the new enhanced BeautyBoutique will help drive online sales, as Amazon, Walmart, and Sephora’s e-commerce platforms are highly competitive whereas cosmetics sold at Shoppers Drug Mart concepts rely heavily on foot traffic.

If the enhanced concept proves successful, it might be in Shoppers’ best interest to shutter the Murale chain and concentrate on what’s working. Either way, it will be interesting to see another beauty giant enter Downtown Vancouver’s retail landscape.

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Pop-Up Shops Recap: Citizen Grace and Eco Diva

Citizen Grace

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A while back, I stopped by the Citizen Grace and Eco Diva pop-up at The Chinatown Experiment. It was great meeting the lovely duo behind the online boutique: Christina Heemskerk and Shannon Heth. One of the best things that came out of visiting the pop-up was getting introduced to the Australian Bardot brand. The girls brought on the line in July 2013, and since I haven’t seen it at any Vancouver boutiques, I think we all need to head on over to the website to check out this brand. It’s got great detail and interesting prints – way to stand out from everyone else shopping at the mall.

Eco Diva

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Garcy Fry is the CEO of Eco Diva , an online boutique specializing in sustainable and luxurious beauty products. According to the website, her mother, founder Charlene Swanson Crawford believed in finding a better solution to makeup products and now runs the online store with her daughter. Not only are the products sustainable, the business also has a strong ethical foundation. Currently, a portion of the proceeds benefit one of four charities; with every purchase, you get to choose where your donated dollar goes toward.

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The most interesting brand I came across was Kjaer Weis, which offers refillable eye shadow compacts. Check out the rest of the eye colours here on Eco Diva.

Photos + Words by Miranda Sam

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Style SEEN: Jennyfleur Loves x Holly Boutique Pop-Up Opening

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Jennifer Gray is holding her beloved Jennyfleur Loves boutique as a pop-up shop at Holly Boutique from Dec 17th – 31st. We were at the grand opening and got the chance to browse the racks ourselves, which included lots of goodies, some of my favourite items were by WILDFOX. You can see me try on an awesome pair of diva sunnies!

I asked Jennifer how the idea for a pop-up shop came about; turns out that Holly had the idea and emailed Jenny. They had actually never previously met but had heard of one another, but Holly knew about Jennifer’s boutique moving out of Yaletown. This was experimental on Holly’s part too, having owned Holly Boutique for 4 years, it was the first time her store hosted a pop-up shop.

But it works out for the two self-described easygoing shop owners. In the past they had carried a few of the same things and some of their loyal clientele shop at both boutiques. What a great match!

Check out both the Jennyfleur Loves pop-up shop and Holly’s own line of brands at Holly Boutique. Jennyfleur Loves will be there for your shopping convenience until December 31st.

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Photos by Aurora Chan & Miranda Sam

Words by Miranda Sam

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Experience Headphones: For the Fashion-Conscious Shopper

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Experience Headphones opened on Saturday, November 30th on South Granville. This Vancouver’s first techie headphones boutique that’s geared toward the fashionista: their lines of headphones include leather-wrapped earbuds by Molami to a Rebecca Minkoff collection with FRENDS. Apparently fashion-forward headphones represent a $1.6 billion market, and continues to grow at 20% per year.

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Experience Headphones Inc. was founded in July 2013 by Dean Horsfield, a former employee of Best Buy Corporate headquarters in Burnaby, Canada. He saw an opportunity to capitalize on the booming trend of fashion-forward headphones, and after unsuccessfully pitching the idea to Best Buy decided to build out the concept on his own. The company now has over 100 SKU’s from 11 different brands and is in talks with another three brands to be added early in the New Year. It also has a solid plan for expansion: 2 more stores are planned for the Vancouver market (at Metorotwn and YVR) before expanding to cities in other provinces.

The design of the store could easily remind your average consumer of an Apple store, but that’s a good thing since both brands cater toward a stylish shopper. Row upon row of listening stations line the store down both walls. The wooden floor and resting board for the headphones brings some nature into the store. The design could have went fully minialistic, clean, and white. But I feel that a touch of nature softens the look, and prevents the store from having an overly clinical atmosphere.

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To be quite honest, I didn’t even know this segment of the market existed until fairly recently. But now that I know about it, I can’t help but think that the marketers behind these headphone brands, as well as Experience, did a great job with their products! I don’t think I want anything else other than stylish headphones!

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“We started as an online shop but saw a gap in the market to open a storefront where customers can actually try on and experience the headphones, says CEO and Co-Founder, Dean Horsfield. He adds, “We are ushering in a new way of thinking about music marketing and consumer preferences by focusing on the experience. How you feel when you wear your headphones, how they sound when you plug them in, and how they look when you wear them on the street.”

I love that everything in the store is on display for shoppers to interact and play with. If Dean’s idea was given the green light by Best Buy execs, the headphones would likely be behind secured display cases.

What’s stopping you from experiencing stylish headphones?

Experience Headphone is located at 3057 Granville St.

Photos via Experience Headphones

Words by Miranda Sam

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Gastown Boutiques Launch eCommerce Stores

Not sure if this a trend in Vancouver, but opening up an ecommerce store just before the impending holidays has been observed for a second year in a row. This time around, Gastown boutiques take the lead in the online retail scene.

One of a Few

one of a few online

The new One of a Few website officially launched on November 27th, 2013. The new site is a much simpler and cleaner departure from what I can remember of the former black background website. There  was very little information on it, and didn’t quite communicate the boutique’s personality too well.
one of a few estore

At the new One of a Few site, I’m captivated by the beautiful scrolling photography on the home page. Photographs of Repetto oxfords, cork jewelry, Lissu linens, and more create a very styling environment. Adding items to your cart is simple enough, and there are thumbnail images to remind you of what you’ve shopped.

One suggestion would be that the images of shoes should also have a side angle view. When scrolling through the footwear page, I would have easily bypassed the entire Rachel Comey line, had I not already known about her popular designs.

A very great start for One of a Few’s first ecommerce store, and I look forward to seeing more amazing brands.

Cavalier

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What we love about new Gastown jeweler, Cavalier, is that “a percentage of every piece sold goes towards a local charity.” And Cavalier is the only jewellery store in Canada to do this. And now you can shop and do good any time of the day, anywhere in the world with the launch of Keith Seabrook and Dave Stevens’ online shoppe.

I love the simplicity of the black and white website, with great product photgraphy. On the Designers’ page, there are short bios included to give shoppers context of the product they’re purchasing. Although there are product images on the Designers page, it would be nice if the shown products were linked to an ecommerce page so shoppers could directly add to their cart.

And on the ecommerce page, it would be great if shoppers didn’t have to click on a shopping cart to get to the detailed product page. Seeing that shopping cart increases my anxiety tenfold, thinking that I have to add it into my cart.

cavalier shoppe product

Not sure if this is a Shopify thing, but when I clicked into a product’s detailed page on my 11″ Macbook Air, half the length of the page was dedicated to the Cavalier logo. The image of the product wasn’t even above the fold! It’s little things like these that make a big impression to potential shoppers.

So far, so good at the Cavalier Shoppe. Can’t wait to see what exciting new lines, social initiatives, or ecommerce updates these guys have planned next.

Words by Miranda Sam

Photos: First One of a Few image taken via their Facebook page, first Cavalier image taken from their newsletter, the remaining are screenshots.

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Park Royal’s $150 Million Retail Expansion

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So it has begun. Part of Park Royal‘s $150 million expansion and renovation was officially unveiled this past Saturday, November 30th, 2013. The expansion project includes 300,000 square feet of new retail space, some of which shoppers can experience as part of Park Royal South.

Style by Fire was there on the grand opening day, observing festivities such as opening remarks by the Mayor of West Vancouver, a speech by Rick Amantea, Park Royal’s VP of Community Partnerships & Development, and blessing ceremonies by Squamish Nation representatives as Park Royal sits on Native land. Two art pieces were unveiled during the ceremony, one of which is pictured above.

Stores opened in time for the launch included Ann Taylor’s LOFT, Sephora, Anthropologie, LUSH Cosmetics, J.Crew and Zara.

LOFT

LOFT Park Royal Storefront 1

Photo via Edelman

According to Retail Insider, LOFT opened its first Vancouver-area store on November 15th. The younger sister line to Ann Taylor, LOFT opened its first store in Yorkdale in 2012. This one in Park Royal marks its 6th in a year’s time. We can see rapid expansion from this brand, which I’m sure has been very well received.

When we checked out the store, I was surprised to find the price points in a fantastic price range. Many items were under $100.

Sarah Bancroft, editor of Vitamin Daily, hosted the store opening. She had a rack of Editor’s Picks, which included the versatile black she’s seen wearing.

Anthropologie

Anthropologie opened its 2nd location at Park Royal, the first being on South Granville. In other cities I’ve traveled to, I’ve always noticed there was an Anthropologie in the main downtown core. In Vancouver, it’s not quite the case. Both South Granville and West Vancouver are considered more destination shopping areas, as in most of the folks in Vancouver must make a special trip out there. I’m not certain whether this is simply a case of availability and timing in terms of real estate. But with the higher price points, a slower introduction to higher-traffic shopping areas, and building a solid fan base in premium markets might be a good bet.

As always, Anthropologie has unbeatable merchandising. We saw some of the nicest styled dining tables there! Shoppers here, however, do pay a premium for the extravagant decor. Picking up a simple printed greeting card, I thought might be something around $5; turned out to be $8. Just because I’m a budget shopper doesn’t mean everyone else is. On Park Royal’s opening day there was no shortage of shoppers flying through Anthropologie’s doors.

J.Crew

The 3rd J. Crew at Park Royal follows Vancouver’s first on Robson Street, and the second in Pacific Centre. A move to reach non-downtown residents makes total sense for this brand. Although I’m sure a huge portion of their fans are corporate workers, the relaxed casual styles the brand offers definitely fits the West Van demographic.

One shopping conundrum I always have is with winter coats. If it looks pretty, it’s not warm. Or vice versa. This orange jacket I tried on is seriously one of the best I’ve tried on in the past few years! It’s your standard double-breasted coat that comes in an intersting orange colour.

It’s no surprise when I looked at the tag inside, it read “Stadium Cloth by Nello Gori.” According to the J.Crew website, their stadium cloth is exclusively made by the famed Italian Nello Gori factory inspired by fabric used in old-school stadium blankets. It’s “a compact, high-density wool that adds tremendous warmth without the bulk.”

Warmth and style. I like.

Zara Man

Impressive army-like mannequins greet incoming customers

Impressive army-like mannequins greet incoming customers

This is one of the largest Zara locations in Vancouver, with the men’s section taking up as much real estate as the women’s. We walked in through Zara Man, and were greeted by an army of 6 mannequins. The rest of the store was equally impressive. For me, it was the first time seeing such a grand display of men’s clothing in compartments. Shoppers would go through various sections of the store, as if it were different closets to choose from.

Store design wise, I also loved the huge TV screen above the cash desk. What better way to keep a man entertained during the act of shopping. Although the stylish men who come through the store are likely more than willing to be there. Also loved the accessories section where scarves, bow ties, hats, and fragrances were neatly displayed in a much more organized and high-end manner. If you check out the Zara at Park Royal, I recommend going in through the men’s side first.

Zara Woman

Photos by Aurora Chan and Miranda Sam (unless otherwise noted)

Words by Miranda Sam

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