Jarder Productions Celebrates Launch with a Local Fashion Show

Mark Jarder and his team at  Jarder Productions launched their brand new production company on October the 26th, at the Waterfall Building in Vancouver. Jarder Productions provides services for photography, videography, and publishing. The event was a fun fashion night out for the guests, as the dress code was “black tie” for the gents and “LBD” for the ladies. After the main speeches by Mark Jarder, and the company’s charity partner, The Looking Glass Foundation, a 3-part fashion show ensued.

Hummelle Design

Tira Hummelle of Hummelle Design is an Albertan native, and recent graduate of the Visual College of Art and Design. Her collection had a light ethereal flow, and would be great for making a splash at summertime events. I could very well imagine celebrities wearing them in Miami partying the night away. Although not pictured here, the backsides of most of her looks had interesting details too. For example, the black dress although modest in the front actually has a necklace-like drop chain in the back, fully bringing attention to the wearer’s ‘sexy back.’

Hive Mind Millinery

Dominique Hanke of Hive Mind Millinery always puts on a good show. This time around, she featured her mens collection. It’s always refreshing to see mens fashion on the runway, and especially when it comes to accessories. Hive Mind Millinery fedoras and top hats are the perfect addition to any dapper look. One female model came down the runway in a bowler hat, showing that range in the designs; a more adventurous woman who dares explore her masculine side can also rock Dominique’s mens collection.

Darius John Designs

Darius Tuliao is one of the most chill and relaxed designers we’ve met. His cool, calm demeanour shows a quiet confidence that we don’t see much of in this fast-paced industry. He sent an all-black fall/winter 2013 collection called ‘Raven’ down the runway from his Darius John Designs label. Although something else always seems to be the ‘new black,’ the designs were fabulous: it was classic, modern, with a touch of edgy.

Take for example the second look that had nicely draped gold chains at the hip to embellish a black pencil skirt, with a sheer blouse matched on top. A crowd favourite was the cashmere coat with larger Red Riding styled hood. I couldn’t help myself but just had to try on this jacket! So we went backstage and Darius helped me into it. Unfortunately I’m not as tall as the model, but it’s still a solid piece. While we were back there, we got to see the construction of the pieces up close, and each piece was flawlessly well made. This up and coming designer was scouted to show at RAW Vancouver and we can’t wait to see what he’s got in store next season!

Jarder Productions Launch

Mark Jarder by Xelha Rivera, Jarder Productions

Mark Jarder by Xelha Rivera, Jarder Productions

What makes Jarder Productions different from other production companies in Vancouver? It’s a solid ethical code Mark and his team have created that I believe will set them apart. As you may or may not know, a lot of work and activities that go on in the entertainment industries are unregulated. There are no laws that protect models nor are there established industry associations in Vancouver.

Here are a set of values that Jarder Productions stand for: Mutually Beneficial, Fair Trade (fair trade of value for products and services), Equality in the Workplace, Free of Sexual Harrassment, and Making a Difference. I think it’s great that the team has included these values as part of the company’s foundation, as these ideas always seem to be overlooked. We look forward to seeing positive change come from Jarder Productions.

I want to start by changing the culture in our industries in Vancouver. If you put all of your resources, assets, and networks towards a similar goal, things will change”, says Mark Jarder, CEO and Founder of Jarder Productions.

Photos by Aurora Chan

Words by Miranda Sam

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Filed under Events, Events & Sales, Fashion Shows, STYLE SEEN

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