The Guess? party buzzed with people, as we strolled down the red carpet into the newly renovated Robson store. Live models in the window galore! The team gave away free samples of their branded fragrances, and mini gift bags with purchase. Underneath the staircase, Photobooth Vancouver entertained as pairs waited to create unique Guess? moments at the image station.
Known for raunchy sex appeal, sometimes the brand gets a little out of hand. Remember when they used Paris Hilton as the face of their campaign? Though used in the right context, good things can happen. A few pairs of high gloss stilettos did the trick as they were a great commercial balance between sex appeal and user wearability.
How were starving shoppers appeased? Caterers brought around strawberry drinks and bite sized cupcakes. The drink needed some al-co-hol, but other than that, who can pass up on a free one on a Thursday night? Cheers to virgin drinks and mildy sexy shoes.
